05 / Timeline

From a BBS to Pogo.

TEN grew from a private BBS and an imagined online world into a national service, a competitive gaming network, and the community-centered Pogo.

  1. The Inner Circle BBS

    Goldman writes and operates an early bulletin-board community.

    1994 founders profilePeriod corporate profile
  2. Goldman and Linden-Reed begin the collaboration

    They explore a graphical online environment and games in which identity, place, and interaction are core.

    1994 founders profilePeriod corporate profile
  3. Optigon and Maxis build the technical base

    Optigon ports and develops Maxis simulation work while the online-service architecture matures.

    Period corporate profileContemporary company material
  4. Linden-Reed goes full-time

    Her documented remit spans interface, art direction, game design, and management.

    1994 founders profilePeriod corporate profile
  5. Optigon publicly introduces TEN

    Optigon Interactive’s press release introduces the Total Entertainment Network as a new online service. The TEN identity was developed with Alan Buder and Michael Lipson.

    June 1994 Optigon releaseService introduction: period release; identity credits: founding account
  6. SimCity goes online

    Optigon and Maxis announce the first online multiplayer version of SimCity. The 1994 TEN service combined games with email, chat, and community features.

    August 1994 SimCity releaseOptigon and Maxis release
  7. TEN.NET is registered

    The TEN.NET domain is registered for Optigon Interactive. Period coverage documents the national beta over Sprint’s X.25 network.

    Domain record and 1994–95 coverageRegistry record and period press
  8. WizWar, Descent, and two-player games go online

    The founding-team account places WizWar, Descent, and most two-player games on the Optigon-era TEN service during 1995. Goldman's later published recollection independently supports the two-player Descent capability.

    Founding-team accountFounders’ retrospective + published firsthand recollection
  9. Planet Optigon and Outland combine

    Planet Optigon and Outland announce their transaction and the renamed T E Network, Inc. Contemporary materials call it a merger; later company material describes Optigon’s acquisition of Outland.

    April 1995 Business Wire release and Chronicle reportContemporary reporting and company release
  10. Kleiner Perkins makes the initial investment

    TEN later identified June 1995 as the date of its initial Kleiner Perkins Caufield & Byers financing, supporting the service’s next scale-up.

    TEN’s 1996 financing releaseTEN period release
  11. More than $12 million for rollout

    TEN announces a financing round of more than $12 million, led by Vertex Management, Goldman Sachs, and Ameritech, for the introduction and rollout of the service.

    TEN financing releaseTEN period release
  12. 3D Realms commits its online titles to TEN

    Apogee/3D Realms grants TEN exclusive worldwide online rights to its games for five years, including the forthcoming Duke Nukem 3D, replacing an August 1995 game-specific agreement.

    3D Realms releaseTEN period release
  13. Jack Heistand becomes president and CEO

    Former Electronic Arts executive Jack Heistand joins as president and CEO. Goldman remains chairman and becomes editor-in-chief. The founders later said the appointment was intended to free Goldman to focus on product and judged it negatively.

    TEN appointment releaseAppointment: TEN period release; founders’ assessment: retrospective
  14. Online-only games join the service

    TEN announces exclusive rights to SSI’s Dark Sun: Crimson Sands and Domark’s Confirmed Kill, two games designed for online play.

    Online-only titles releaseTEN period release
  15. Concentric targets the lag problem

    TEN and Concentric announce a preferred-access alliance: local dial-up access, traffic prioritization, and network changes designed for low, consistent latency in nationwide multiplayer games.

    TEN and Concentric releaseTEN and Concentric period release
  16. Netscape Navigator is added to the client

    TEN announces an agreement to integrate Netscape Navigator into its front-end software, beginning that summer.

    TEN and Netscape releaseTEN period release
  17. The Internet gaming service goes commercial

    TEN launches paid access with direct dial-up, Internet play, rankings, chat, profiles, tournaments, and licensed PC games.

    TEN release and period coverageContemporary reporting
  18. Quake goes from license to platform

    TEN integrates Quake in three weeks, then adds D.A.R.T. data reduction, rankings, Quake C mods, TENSkins, and weekly QuakeWars.

    TEN’s archived Quake pageTEN pages and releases
  19. Team Fortress and the PGL expand competitive play

    TEN packages Team Fortress for its Quake community, then builds a professionally refereed league around Quake and Red Alert with rankings, sponsors, broadcasts, and prizes.

    Wired on the PGL ↗TEN archive + independent period coverage
  20. The Khosla/Adult Content Fiasco

    An archived Kleiner Perkins consumer-media portfolio page from May 1999 lists Total Entertainment Network among the firm’s investments but links its name to TEN.COM. A later archived TEN.COM capture documents the unrelated site’s adult-content business. The founding-team account says that TEN’s management had allowed the domain to lapse, that the mistaken KPCB link caused embarrassing brand confusion, and that it facilitated the company’s quick move to the Pogo.com name.

    On September 1, TEN publicly became Pogo.com. On September 7, it announced that the pay-for-play offering would close on October 14 while the company shifted to free family games. The corporate entity continued as Pogo.com, Inc.

    Archived KPCB portfolio page ↗Archived TEN.COM adult-content page ↗Local preservation copiesContemporary Salon report ↗KPCB and TEN.COM: archive captures; Pogo date and service closure: contemporary reporting; lapse, impact, and motive: founding-team account
  21. Electronic Arts acquires Pogo

    With the acquisition by Electronic Arts and Optigon community pioneer Tahd Frentzel still leading community, Pogo is able to return to TEN’s roots as a community-centered service.

    Archived TEN historyAcquisition: archived history; community continuity and interpretation: founders’ retrospective